其中选择关键词短语的目标的时候，开始你的SEO努力是至关重要的。如果你选择了错误的词组，你所有的工作将几乎没有支付，而SEO工作繁琐，费时和困难。

The following steps will help to guide you through the discovery process that can yield the best terms to begin optimizing for:

下面的步骤将帮助指导你通过发现过程中，可以得到最佳的条件开始优化：

Step 1: Brainstorm a List

步骤1：头脑风暴

Although it sounds redundant, simply brainstorming as many phrases as you can think of that relate to your site's offerings is the best way to get started. Try to think narrowly at first - what would a potential customer or user of this site type into a search engine if they wanted to get to us. Ask friends, co-workers, wait staff at a local restaurant - everyone's input will assist you in making the list longer and the longer the initial list, the better your keyword research.

虽然它听起来是多余的，简单的头脑风暴，许多词组你能想到的，关系到你的网站的产品是最好的方式开始。试着想想狭起初什么潜在客户或用户的网站在搜索引擎中键入如果他们想找到我们。问问你的朋友，同事，在当地一家餐厅-每个人的输入，等待工作人员将帮助您做单子更长和更长的初始清单，你的关键词研究。

Step 2: Analyze Difficulty

步骤2：分析困难

The next step is compiling your list of potential terms and testing them to check for the amount of estimated traffic for each vs. the difficulty of ranking for the particular keyword phrase. I personally recommend using the following for keyword research:

下一步就是编译你的潜在的术语表和测试检查估计交通每个与特定的关键字排名的难度量。我个人推荐使用以下关键词研究：

DigitalPoint's Keyword Research Tool - Uses data from both of the tools below

DigitalPoint的关键词研究工具使用的数据来自下面的工具

Wordtracker's Keyword Research Website (costs $250+ for 1 year subscription)

Wordtracker关键字研究网站（成本250元+ 1年订阅）

Overture's Search Term Suggestion Tool - Culled from Overture's database of searches performed at Yahoo!, MSN & others

序曲的搜索词建议工具-从在雅虎搜索的数据库中的序曲！，MSN及其他

Then, you should use two systems of analysis for discovering the potential difficulty of ranking for a keyword phrase. The first is the keyword difficulty tool from SEOmoz. The tool's contributors include some of the best keyword research specialists on the web and while the artificial percentage scores are purely for comparison purposes, the competition analysis is an exceptional resource.

然后，你应该使用两个系统的分析，发现一个关键字排名的潜在困难。首先是从搜索的关键词工具。该工具的贡献者包括一些最好的关键词研究专家在网络上，而人工的百分比分数是纯粹为比较的目的，是一种特殊的资源竞争分析。

The second method for difficulty discovery is a manual comparison of your site against the top ranking sites. Are the sites that rank well-known? Are they large, competitive sites with thousands of relevant backlinks, high PageRank, etc.? Or are they sites that you have the potential to compete against? This common sense approach, combined with the tool's figures should give you an excellent idea of easy or hard a particular keyword will be to rank for.

难以发现的第二种方法是你的站点的排名网站手动比较。是著名的网站排名？他们是大的，竞争的网站相关的反向链接，数以千计的高的PageRank，等？或是他们的网站，你有竞争的潜力？这个常识的方法，结合工具的数据应该给你一个特定关键词的难易将排名的一个极好的主意。

Step 3: Create a List of Priority Keyword Phrases

步骤3：创建一个优先级的关键字列表

By now, you should have 1 or 2 phrases that stand out as the most important and most valuable to target. It is worthwhile to make a mental check to make sure that people who type those keyword phrases will want to buy your product, read your content or visit your site. If you're sure that these searchers are your primary market, you can begin optimization for the terms.

现在，你应该有1个或2个短语中脱颖而出，最重要和最有价值的目标。这是一个心理检查以确保人键入关键字词组会想买你的产品价值，读你的内容或者访问你的网站。如果你相信这些人是你的主要市场，你可以开始为条件的优化。

Try to make a list of at least 10 keyword phrases in order of priority (based on difficulty & potential traffic). This list can be as long as 50 keyword phrases if you can find 50 applicable phrases, but 10 will suffice to start. This keyword list should be used to structure your site's topical hierarchy, on-page uses of keywords in titles, texts, etc. and for link-building.

试着做一个至少10个关键词短语的优先顺序的列表（根据难度和潜在的交通）。这个列表可以只要50的关键词，如果你能找到50适用的短语，但10就可以开始。这个关键词列表应该用于您的网站结构的局部层次，对网页使用关键字在标题，文本和链接建设，等等。

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