上星期三，我试图让我的方式到网上世博会，不幸的是，由于延迟的火车，我无法做到，因此无法存在于电子商务网站的SEO。

I am planning on running a webinar in the near future, however I thought it would also be good to put up a post detailing some of the advice and tips I was going to share in the presentation, plus I don’t think I have published anything on SEOwizz in nearly 3 months, apologies for that.

我计划在不久的将来运行一个网络研讨会，但是我认为它还可以贴上一些具体的建议和提示我要分享的表现，再加上我不认为我有什么seowizz发表在近3个月，道歉。

In Summary

在总结

The running theme throughout the presentation was that ecommerce site owners had to start thinking about people, and not just appeasing Google, this should be common in all SEO campaigns, however for ecommerce sites it’s even more important for them to get this. Ecommerce sites are ‘usually’ heavily lead by products (as you might expect), however simply having a site full of products does not, and should not, make you engaging, trusted, or (and probably most importantly) link/share worthy. In order to compete in today’s ecommerce market you have to think about people, how you catch them throughout the user journey, what you give them outside of a product and a price, and how you make your site generally interesting and link worthy. If you don’t do this your SEO strategy will fall down (if it hasn’t already), if all you want to do is sell products then all Google has for you is PPC, if you want to engage and add value, then there is huge organic opportunity.

运行的主题表现为电子商务网站所有者已经开始思考的人，不只是对谷歌，这应该在所有的SEO活动，是常见的，但是对于电子商务网站更为重要的是，他们得到这个。电子商务网站是“通常”重铅的产品（如你所期望的），但是只要有一个完整的产品，网站不，不，让你搞的，可信的，或（也可能是最重要的）链接/值得分享的。为了在当今竞争的电子商务市场，你必须思考的人，你如何捕捉他们在用户的旅程，你给他们的产品外，价格，以及你如何让你的站点的链接通常有趣和值得。如果你不这样做你的SEO策略会掉下来（如果还没有），如果你想卖的产品都是谷歌已为你的PPC，如果你想从事和附加值，然后是巨大的有机的机会。

Google & People

谷歌与人

Having made that grand statement, there are still technical issues many ecommerce sites will come across, and when it comes to technical issues, you have to please Google. If you don’t people won’t find your site. In the presentation, I thought it would be beneficial to run through a few of the common issues faced by ecommerce owners and come potential ways to deal with it.

有了宏大的说法，仍然有很多电子商务网站都会遇到的技术问题，当它涉及到技术问题，你必须请谷歌。如果你没有人不会发现你的网站。在演示中，我认为这将有利于贯穿几个业主所面临的共同问题，通过电子商务来应对潜在的方法。

Duplicate Content

重复内容

You may think it makes sense to:

你可能认为这是有道理的：

- Copy your product descriptions from other sites

复制你的产品描述从其他网站

- Give hundreds of affiliate’s content to place on their sites

给下属的内容放在自己的网站上

- Add T&C’s and delivery information to every product page

添加T与C和传递信息的每一个产品页

You’re creating masses of duplicate content on your site and around the web, not a great quality signal. Unless you have the authority of Amazon or EBay, then I would make every piece of content on your website unique, yes even if you have 10,000 products, it is one of the most worthwhile investments you can make.

你对你的网站，在网络上创建复制内容的群众，不是一个好的信号质量。除非你有亚马逊或者易趣网的权威，那么我会在你的网站上做的每一件独特的内容，甚至如果你有10000个产品，这是一个你能做的最有价值的投资。

What is Google’s Panda algorithm looking to kill? Sites that don’t add value. If your site is a list of products then you’re not adding value.

谷歌的熊猫算法要杀的是什么？网站不增加价值。如果你的网站是一个产品清单那么你没有增加价值。

Pagination

分页

There are a few different ways of dealing with Pagination, none of them seem to make that much sense and all of them aimed at helping Google understand what it is.

有几种不同的方式处理分页，他们似乎没有多大意义，使他们都旨在帮助谷歌理解它是什么。

- View all page

查看所有页

Canonical link all your component pages back to the view all page. This would effectively mean your view all page was your new category/landing page, Google think this is what users want, I’m not too sure. If your view all pages are fairly small, then maybe it’s a good option, if they are huge the page speed issues alone are enough to put you off.

典型连接所有组件页回视图的所有页。这将意味着你的视图的所有页是你的新类别/登陆页面，谷歌认为这是用户想要什么，我也不太清楚。如果你认为所有网页都是相当小的，也许这是一个很好的选择，如果他们是巨大的页面速度问题单独是足以让你过。