我们已为近4个月的否定工具测试,我们一直提倡它实现一些快速获胜后立即推出后。然而,经过几个月的测试,我们发现更多的工具是如何工作的,什么样的结果可能参与了什么样的风险。
In the last year we have worked with over 20 sites to diagnose and remedy link penalties, out of all the sites we have worked with there are only a couple we have not yet managed to lift a penalty for, and we expect these to recover very soon.
在过去的一年里,我们已经有超过20的网站诊断和治疗环节的处罚,从所有的网站,我们已经有一对夫妇只我们尚未成功地举起了惩罚,我们期望这些恢复的很快。
Working with these sites has given us some solid insight into the disavow tool and link penalties, I posted on some of these back in October last year, the post did pretty well generating over 100 comments, plus around 50 follow up emails! Because of the interest in link penalties and particularly the disavow tool, I thought it would be helpful to post a follow up, addressing some of the issues people are having with the process of recovery.
有了这些网站的工作给了我们一些固体洞察否认工具和链接的处罚,我张贴了一些早在去年十月,后做的很好,产生了超过100条评论,加上50左右的跟进邮件!因为在链路处罚的兴趣和特别是否定的工具,我认为这将有助于后随访,对一些人的问题是在复苏的过程中。
So below are my 10 insights, I’ve tried to address most of the questions I have been asked since my last post, however I’m sure there will be more so please leave them in the comments.
下面是我的10个观点,我试图解决大部分的我已问自从我上次的职位的问题,但是我敢肯定会有更因此请留言。
Being Honest About Your Links!
老实说,你的链接!
So many people have approached me over the past few months, unable to understand why their penalties have not been revoked. It only takes 2 mins in OSE to see links that haven’t been removed/disavowed, when I ask why the site owner will often use the following excuses:
很多人找我在过去的几个月里,无法理解为什么他们没有被撤销处罚。它只需要2分钟的时间,在所看到的链接,还没有被删除/否认,当我问为什么网站所有者将经常使用以下的借口:
“That’s a high PR site”
“这是一个高PR网站”
“I rank OK for that keyword”
“我认为好的关键字”
“The site is very relevant”
“该网站是非常相关的”
The fact is if your link is not editorial then its advertising, and as much as we may love a link, if it’s advertising Google doesn’t want to count it. If you have had the unnatural links message, then it means Google knows about your bad links. There is no point making excuses for obvious bought or manipulated links, just get them down, the chances are they aren’t helping you anyway.
事实上,如果你的链接不是编辑然后它的广告,并尽我们可能爱一个链接,如果它的广告谷歌不想数一下。如果你有不自然的链接信息,那么这意味着谷歌知道你的坏的联系。有明显的购买或操纵链接找借口没有意义,只是让他们失望,他们很可能不会帮助你。
If you got the message and have since been hit, be absolutely brutal with your disavows/removals.
如果你得到了这个消息,已经被打,被你否认/清除绝对残酷。
Refresh Your Data
刷新你的数据
If you have been doing ‘SEO’ type link building for the last few years then you have a lot of work to do, there will be a lot of links that you won’t find in WMT, OSE or Majestic (Despite what Google say). This means you will have to refresh your data each month, adding new links to the disavow tool and/or removing them. You may have to run through a refresh/disavow/recon request 5 or 6 times before you have cleaned up enough links, but you will get there.
如果你一直在做“SEO”类型的链接建设在过去的几年里,你有很多工作要做,会有很多的链接,你不会找到WMT,OSE或庄严的(尽管谷歌说)。这意味着你要更新你的数据,每一个月,再抵赖的工具和/或去除他们新的链接。你可以通过更新/不/侦察要求5或6次之前你已经清理了足够的链接,但你会到达那里。
Anchor Text
锚文本
If you have been struggling to get a penalty revoked and there are obvious keywords you no longer rank for, remove or disavow every single link with that anchor text, it will not be helping you. Who links with commercial anchor text anyway?
如果你一直在努力获得一个点球,撤销和明显的关键词你不再排名,删除或拒绝每一个链接的锚文本,它不会帮助你。与谁联系商业锚文本呢?
Timescales
时间尺度
Typically you will get a response after a reconsideration within 2 weeks, if you are successful and have a penalty revoked you may have up to 4 weeks to wait before any rankings come back. However, I have noticed things are taking a little longer than they did last year, I am guessing this is due to an increase in reconsideration requests.
通常你会得到回应复议的2周内,如果你是成功的,有一个处罚吊销你最多可以有4个星期之前的排名回来等待。然而,我所发现的东西将比去年稍长一点的时间,我猜测这是由于在复议请求的增加。
Link Profile Valuation
链接特征评价
When you submit a reconsideration request after submitting a disavow file, Google will almost immediately crawl all your links according to any removals and disavows you have made, totally re-evaluating your link profile and making a decision as to whether you have done enough to recover. You can see this clearly if you check your crawl stats in WMT:
当你提交复议请求提交否认文件后,谷歌将几乎立即抓取你的链接根据任何清除和否认你,完全重新评估你的链接特征和决定是否你已经做了足够的恢复。你可以看清楚如果你检查你的抓取统计在Wal-Mart:
This follows suit with every reconsideration request we have ever worked on.
这是每一个复议请求我们见过的工作服。
A Word of Warning
一个警告
If you haven’t had an unnatural links message, you need to be very careful when using the disavow and reconsideration process. If you haven’t had the warning it likely means Google haven’t found your bad links and are still counting them, disavowing and sending in a reconsideration request will cause a full valuation of your profile and you may have added links that still count into the disavow tool.
如果你没有一个不自然的联系信息,你必须非常小心,当使用否定和反思的过程。如果你还没有警告它可能意味着谷歌还没找到你的坏链接仍然计数,抵赖和发送在复议请求将导致整个评估你的简介,你可以添加链接,还计入抵赖的工具。
Of course you will need to remove all bad links eventually, but maybe replace them first.
当然,你需要删除所有坏的联系最终取代他们,但也许第一。
Negative Signals
消极的信号
There seems to be a genuine fear of using this tool around the SEO community, however if you have had the unnatural links message you really shouldn’t worry, I have yet to see even one negative consequence when using the tool to remedy an unnatural links message. Likewise, I have yet to see any negative results through the submission of multiple reconsideration requests. If you have had a manual penalty you simply need to go through with this process, don’t worry about another penalty hitting through being transparent.
看来要使用这个工具在SEO界真正的恐惧,然而如果你有不自然的链接信息,你真的不应该担心,我还看到一个负面的后果时,即使使用工具来弥补一个不自然的联系信息。同样,我还需要通过多个复议请求提交到任何负面的结果。如果你有一个手动罚你只需要去通过这个过程,不要担心另一个点球命中通过透明。
Site wide Links
站点范围的链接
We have found consistently that the removal of site wide links along with a thorough disavow file works really well, especially if the site wide links have commercial anchor text.
我们已经发现的站点范围的链接以及彻底否认文件的作品真的很好的去除,特别是如果站点范围的链接锚文本有商业。
Reconsideration Requests
复议请求
Even though I would still recommend sending in a detailed
尽管我还是推荐给一个详细的